Email & website recommendations & documents
Project: I led the creation of email and website designs for prospective and existing clients at an online marketing firm. The goal was to showcase the seamless integration of personalisation solutions into each brand's digital marketing strategy.
Solution: Through analysis and collaboration with the sales team, my approach involved incorporating platform solutions into existing digital assets based on prospects needs, as well as creating new mockups to showcase new types of digital assets they could start utilising. These showcased the potential positive impact on their online marketing efforts upon product purchase. To ensure a tailored and professional touch, I meticulously researched each company's visual identity to produce designs that not only aligned with their branding but also met high-quality standards.
Results: The impact of these efforts was significant, contributing to over £750,000 in new business sales throughout 2023. Notably, there was a 28% win rate from deals utilizing the recommendation mockups.
Furthermore, some clients opted to acquire the designs for their marketing campaigns, and I collaborated with the professional services team to bring these concepts to fruition. You can see examples of these below.
For each prospect, I created detailed PDF documents outlining the inclusion of platform elements, which I then uploaded to Flippingbook software to create interactive, professional and trackable documents. I also created engaging animated PowerPoint presentations when required for the sales team to present these designs effectively to the customer.
